Job Information
Zimmerman Advertising Senior Media Planner in Fort Lauderdale, Florida
The Senior Media Planner delivers Media Plans, Point-of-Views (POVs), and related media analysis. The Senior Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.
Responsibilities
Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional/digital media campaigns, including;
Organize, implement and control the day-to-day media planning development process including coordination among assistants.
Plan media campaign strategy in tandem with interactive media team
Utilize media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
Work as part of a media planning and buying group, applying media solutions to overall client objectives
Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
Issue insertion orders from BAP for all print/OOH/internet planned for each market
Coordinate with the Buying and Account Service teams
Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
Manage invoice approval and billing
Required Skills
Qualifications
Bachelors Degree in Business, Marketing, Advertising, Communications or related field
3-5+ years media planning experience as a Junior or Mid-level Planner
Proficient in Microsoft Excel
Demonstrated presentation and writing skills
Experience negotiating with and managing print vendors
Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
Experience in working with retail clients is highly desirable
Understanding of interactive advertising preferred but not required
Full service agency experience preferred, but not required
Required Experience