Position title: Associate Manager, Brand Marketing - Breville

Location: Manchester area (Cheadle)

Reports to: Sr. Manager, Marketing

Contract type: Fixed-term (8 months), full-time, hybrid working system

Your Role & Team in a Nutshell

As an Associate Brand Manager, you will be the driving force behind our product’s market growth and consumer appeal. You’ll help crafting innovative strategies and communicate them effectively to capture the consumers’ attention. Your work will be rooted in a thorough understanding of our consumers, products, and the competitive landscape for Breville brand.

Your Key Responsibilities:

Strategy

• Participates in key brand, category or portfolio initiatives that effectively reach and connect with target consumers.

• Ensures all brand communications are consistent with global brand positioning.

• Familiar with global brand(s) standards and design language and ensures consistency with brand positioning.

• Acts as a brand champion across the business.

• Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.Works collaboratively with Design Center to participate in global design initiatives.

Innovation

• Articulates concept statements for innovation and uses experience and market and consumer knowledge to prioritize ideas.

• Works collaboratively with R&D and Consumer & Shopper Insights (CSI) to support the development of innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.

• Supports the creation of a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy.

• Participates in life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Optimizes a strategic plan for specific regions and channels.

Insights

• Familiar with consumer insights techniques and develops a strong working knowledge of the target consumer.

• Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.

• Develops deep category knowledge across multiple categories.

Pricing

• Analyses shopper insights and market data to feed in to recommended pricing objectives, strategies, and guardrails for key SKUs or categories.

• Participates in pricing audits to evaluate opportunities to extract maximum value from the market.

• Familiar with how the relationship among pricing measures impacts brand equity.

Brand Communication

• Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Regional and Cluster Marketing teams.

• Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.

• Participates in briefing agencies on communication objectives, advertising, and media plans.

• Develops launch materials, including cohesive brand communications, which drive consumer choice in packaging and advertising.

• Understands ROI analysis on projects and tracks projects’ key performance indicators.

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What You’ll Need

Minimum:

• Experience in executing marketing plans that are integrated across multiple consumer touch points

• Experience working with a global team

• Fluent in English (written & spoken)

• Willing to travel 15% of time

Your advantage:

• Strong communication skills.

• Ability to work on a cross-functional team.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Breville , Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)

• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development

• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices

• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others

• Employee Referral Program – an opportunity to get a bonus

• Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays

• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work

• Access to Employee Resource Groups that foster Diversity, Inclusion & Belonging

• Core Values:Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Online” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter .

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