市场经理-抗感染及肺动脉高压产品业务部 - 2406187803W

Description

• Develops, leads, and ensures execution of business plans to meet future needs and expectations.

• Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.

• Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.

• Works across all elements of the marketing mix and uses appropriate channels of communication.

• Monitors and controls budget to access promotional effectiveness.

• Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity.

• Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis.

• Builds strong network with key opinion leaders and monitors industry developments impacting business.

• Develops innovative marketing programs based on brand/product strategies and implements through staff.

• Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations. Coaches, develops and inspires staff.

Qualifications

• Develops, leads, and ensures execution of business plans to meet future needs and expectations.

• Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.

• Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.

• Works across all elements of the marketing mix and uses appropriate channels of communication.

• Monitors and controls budget to access promotional effectiveness.

• Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity.

• Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis.

• Builds strong network with key opinion leaders and monitors industry developments impacting business.

• Develops innovative marketing programs based on brand/product strategies and implements through staff.

• Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations. Coaches, develops and inspires staff.

Primary Location Asia Pacific-China-Shanghai-Shanghai

Organization Actelion Pharmaceuticals (Shanghai) Co. Trading Ltd (7079)

Job Function Product Management

Req ID: 2406187803W